Analyzing The Categories Of Food Oriented Retailers Using...

Introduction Food-retailing constitutes of various categories when classified using the width and depth assortment classification system. This classification system focuses on the product lines of the food-store. The conventional supermarkets have been facing challenges because of the constant growth of combination stores and the superstore stores. This presents a need for the conventional market to devise ways which will enable them to face this competition. Additionally, it is imperative for a supermarket retailer to estimate the level of market saturation of a particular location before moving into that area. Various ways of evaluating this level exist. This paper will, therefore, analyze the categories of some food-oriented retailers using the width and depth assortment classification system. It will also assess the consequences of the growth of the combination stores and food-based superstores on the conventional supermarket while providing ways which will enable the conventional supermarket to remain competitive in the market. And finally, the ways that a supermarket retailer can estimate the level of market saturation of a location will be evaluated. Part A: Box or the Limited Line Store Box or limited line stores such Aldi, have a focus on a small range of item selection and limited manufacturer brands. 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